Created by TBWA\Chiat\Day, Los Angeles, each ad celebrates an individual who keeps going. "For those that never quit, the battery that never quits. Energizer--Keep Going," an announcer says as the Energizer Bunny comes across the screen.
There is also a guerrilla component to the campaign, where the Energizer Bunny himself will take to the streets greeting people at subway stations and busy street corners to hand out memorabilia.
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