• by Mark Walsh  @markfwal, August 1, 2013

Ahead of its second-quarter earnings release today, LinkedIn unveiled a more in-depth set of analytics for company pages on the professional networking site.

The updated analytics service allows companies to see which posts drive the greatest engagement, shows interaction trends by type and time period, and provides more detailed demographic data about followers, according to a LinkedIn blog post today.

Gaining more insight on response to page posts could help companies determine which to promote via LinkedIn’s new Sponsored Updates, the news feed ads the company formally launched last month.