Publicis Groupe Wins JPMorgan Chase Digital Account
JPMorgan Chase has selected Publicis Groupe to handle digital marketing chores, the company confirmed Monday.
The holding company will put together a team to service the business that will include Razorfish and Rosetta. Both shops had previously worked for the client and will now lead the assignment going forward.
The account is a big one—Adweek reported earlier today that annual revenues from the assignment total $45 million.
Teams from Omnicom Group, Interpublic Group and Dentsu also reportedly pitched the business.
The decision came after a review that began several months ago. “We routinely review our agencies to ensure that we are strongly positioning our brand and meeting the evolving needs of our business,” commented Claire Huang, CMO at JPMC. “We’re looking forward to working with our new partners.”
Joanne Davis Consulting assisted JPMC in the search process.