Advertising technology provider PubMatic on Monday announced the launch of new video ad-serving technology. The addition of video is not limited to one channel; PubMatic now allows for the delivery of video across display, mobile and tablet devices from one platform.
Stephanie Gaines, a former TV network executive at CBS, will lead PubMatic’s new video division.
Kirk McDonald, president of PubMatic, called video “the next frontier in ad tech’s evolution” in a statement.
What about smart TV?