Writing in The Guardian, Victors & Spoils CEO John Winsor argues that the agency system has become a closed, shrinking creative system with creative elites that are presiding over a protectionist system that breeds conservatism and stifles creativity. Explaining why that is a bad thing, Winsor writes: "The reality is that we're living in a flat world where everyone from everywhere has the same technology and, with that technology are gaining the same skills to compete with anyone else. You don't become conservative until you have something to conserve. And there are many folks in the AIC that have a lot to protect. Today, why is a 54 year old (my age) creative director or strategist worth 5X more than an up and coming talent in Brazil or Asia? Especially, when they have thousands of followers and viewers on social media platforms. In this new paradigm, shouldn't it be a meritocracy? Shouldn't the best ideas win?" Millennials rejoice?I remember wandering the exhibit halls in Moscone and Javits during ad:tech and seeing a bunch of scantily clad women attached to one another in a giant foam suit which consisted of three 8's. Those three eights represented UK-based 888 Casino, a category which has long been banned from exhibiting at most trade shows. Well, 888 Casino is now on the hunt for an ad agency to reach not only consumers in the UK but those in the U.S. as well. Are you up for improving upon babes dressed in giant foam 8's? The brand is looking for a "high-visibility activation campaign" using TV, print and outdoor. All of this as various authorities -- CAP, BCAP and the ASA -- re-examine how the gambling industry advertises.
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.