Over 60% Of Online Ads Were Viewable In 2013
- by Tyler Loechner @mp_tyler, April 1, 2014
According to PointRoll, a total of 60.4% of online ads were viewable in 2013. That's a slightly more optimistic figure than the oft-cited 50% rate.
The data comes from PointRoll's Benchmarks Report 2013. The Gannett company looked at over 100 billion ad impressions from various ad exchanges and measured the …
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The very existence of so much conflicting data ought to tell us something about the quality of any of it.
And when did you stop beating your wife?