Vserv.mobi on Wednesday announced the availability of Search Intent Ads -- or search ad formats -- into its mobile real-time bidding (RTB) exchange. The purpose of the new format is to facilitate immediate consumer action, something Vserv hopes will make it an attractive ad format for m-commerce companies.
The new search units come in the form of full-screen mobile ads. When displayed, the ad looks like a simple search engine found on m-commerce sites across the Web.
If the consumer does search for something within the ad, the results take them directly to the m-commerce company’s store -- displaying images
of the product searched
for, prices and purchase options.
“E-Commerce companies are constantly seeking effective ways to reach mobile users,” stated Dippak Khurana, CEO and co-founder of Vserv.mobi. “Nearly 30% of the traffic on e-commerce sites comes from mobile, and we expect this ratio to increase to 70% by next year.”
The full-screen ads use HTML5 and have already been launched across the 150,000 apps and sites on the Vserv exchange.