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Geico's $1 Billion Gecko Keeps Working
- Bloomberg Businessweek, Friday, July 25, 2014 10:14 AM
Berkshire Hathaway-owned Geico spent $935 million in advertising last year, almost three times the average spent by the rest of the 10 biggest insurance companies. And it seems to work: Geico’s premium income increased 11.2% in 2013, per Nomura Group figures. The direct-marketer insurer passed Allstate for the first time to become the second-largest player in auto insurance.
