WPP’s Kantar Media on Thursday officially launched the programmatic media planning and buying component available via its SRDS.com platform.
Ad buyers can now use SRDS to buy “programmatic direct” inventory from publishers via iSocket, BuySellAds and ShinyAds. “Programmatic direct” inventory from Rubicon Project, PubMatic, OpenX and Adslot will be rolled in over time, per a release.
The platform also houses data about programmatic ad inventory offered by the over 700 U.S. publishers that have direct relationships with iSocket, BuySellAds and Shiny Ads.
“Through our centralized tool at SRDS.com, buyers can now easily and transparently review avails across a variety of third-party platforms and publishers, and be one click away from transacting,” stated Dina Srinivasan, SRDS managing director of emerging media at Kantar Media.