Facebook and health and hygiene brand RB are entering into a multiyear, nine-figure global partnership that will integrate members of their global sales, marketing and creative teams and co-create new brand engagement opportunities. The overarching premise is that RB (formerly known as Reckitt Benckiser) will leverage Facebook as a media channel to help drive sales, achieve broad reach and increase brand loyalty. Facebook will help with the development of RB’s media plans and creative campaigns.