Specific Media Expands Nielsen Partnership For Moviegoer, TV Audience Data

Specific Media on Wednesday announced it has expanded its partnership with Nielsen to include new sets of audience and segmentation data into its digital ad offerings, per a release.

Nielsen’s “TV Audience Segments for Mobile”  and “Movie Audience” segments -- which creates audiences based on moviegoing habits -- will both be made available to Specific Media clients.

Specific Media is the first beta media participant to use the TV audience segments for mobile, according to a release. The segments use data from Nielsen’s National People Meter Panel and Online Panel behavioral data. 

“Marketers are increasingly looking to build smarter cross-screen campaigns through precision marketing,” stated Andrew Feigenson, managing director of digital client services at Nielsen.

1 comment about "Specific Media Expands Nielsen Partnership For Moviegoer, TV Audience Data".
Check to receive email when comments are posted.
  1. Nicholas Schiavone from Nicholas P. Schiavone, LLC, October 8, 2014 at 9:32 p.m.

    Based on the evidence accumulated since 1977, Nielsen will never top Rentrak in the Movie Research Business. The only open question is how long it will take Rentrak to top Nielsen in the TV Research Business. Onwards and upwards, Moviegoers and TV viewers.

Next story loading loading..