Millennial Moms Active Across Screens, Mobile Impacts Purchase
- by Mark Walsh @markfwal, October 13, 2014
Millennials are the apple of seemingly every marketer’s eye, and mothers in the coveted demographic are esteemed for their role as household decision makers. A new study
commissioned by Interpublic’s mobile-focused agency Ansible looks more closely at how this audience segment is using mobile as a shopping tool. The study, …
