Around the Net
TV's Share Of Global Ad Spend Has Peaked
- Marketing Week, Tuesday, December 9, 2014 7:52 AM
Television’s share of the global advertising market has peaked in 2014 as brands start to move an increasing amount of their media budgets to online video, according
ZenithOptimedia’s end-of-year forecast. Although TV is still a dominant force in advertising, currently accounting for 39.6% of total spend this will fall back to 37.4% …
