• by Richard Whitman , Columnist, March 22, 2015

FCB Paris has, ahem, launched an interesting stunt. The agency says it will send one of its copywriters, 25-year-old Baptiste Szuwarski into space if the agency gets 37,895 likes on its Facebook page.

Why such a specific number of likes? Apparently because that's how many balloons it will take to launch the 114 pound Szuwarski into space. Since the campaign began on March 10, the agency has amassed 5,414 likes. So it's got quite a ways to go to get Szuwarski off the ground.

Check out this goofy promotional video for the stunt in which the agency asks people to support the effort by posting a message or picture using the hashtag #GoodLuckBaptiste.