Around the Net
Viewability Overhaul for ESI Media To Pave Way For Programmatic
- The Drum, Monday, March 23, 2015 8:28 AM
The Independent and Evening Standard owner ESI Media is looking to revamp all its sites, not only to enhance the reading experience, but also to render the viewability concerns of its ads redundant in its bid to sell all online space programmatically. The media owner believes an online overhaul, not …
