Pinterest is deepening its relationship with brands, offering access to more data and information on trending topics ahead of a major advertising rollout in the UK market.
Pinterest has been working with brands including Waitrose, Marks & Spencer and Manchester United on “trial partnerships.” Pinterest’s brand partnership team
approached the companies about a closer working relationship, but no money has changed hands Pinterest introduced advertising in the US in February 2014, with the first campaigns running from
May.
Read the whole story at Marketing Week »
