Commentary

Programmatic Marketers Still Catching Up To Consumers On Mobile

by Tyler Loechner , Staff Writer @mp_tyler, September 18, 2015

When it comes to where programmatic display ads are being served, new data from AppNexus reveals that marketers are still catching up to consumers on mobile devices.

About two-thirds (64%) of the campaigns run on AppNexus’ platform during Q2 2015 targeted desktop Web users, while 47% targeted mobile Web users …

mobile, programmatic, rtb

1 comment about "Programmatic Marketers Still Catching Up To Consumers On Mobile".

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Scott Allan from Pure Oxygen Labs, September 21, 2015 at 9:28 a.m.
One thing that brands should consider to bridge the divide to mobile is to have their display campaigns check for the brand or social app on the users device and open the app instead of sending all traffic to a mobile website by default. If the person clicking on the ad already has the brand app on the device you'll typically see more engagement in the app. Check out this article to lear more on the topic: http://bit.ly/1FXvPwd @PureO2Labs
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