• by Richard Whitman , Columnist, December 1, 2015

There isn't anything everyone in the ad business loves more than awards and Top X Ads From X lists, right? Well, here's another list for you to check out from our friends at The Gunn Report, that eponymous purveyor of creative excellence in advertising. 

TGR has compiled a list of the 20 Best Commercials of the 21st Century...So Far. That's right. It's only 15 years into this century's 100 years of advertising. In fact, it's not the first list of this kind. There's more out there if you look. 

In any event, the list was compiled by querying "thousands of voters from all around the world" to arrive at the list of 20. Without further ado, here's the list: 

BGH Silent Aircon, "Dads in Briefs", Del Campo Saatchi & Saatchi, Buenos Aires

Budweiser, "Wassup/True", DDB, Chicago

Cadbury's Dairy Milk, "Gorilla", Fallon, London

Canal+, "Closet", BETC Euro RSCG, Paris

Canal+, "The Bear", BETC Euro RSCG, Paris

Chipotle, "Back to the Start", Creative Artists Agency, Los Angeles

Dove Self Esteem Fund, "Evolution", Ogilvy & Mather, Toronto

Guinness, "noitulove", Abbott, Mead, Vickers, BBDO, London

Happy Dent Teeth Whitening Gum, "Happy Dent Palace", McCann Erickson, Mumbai

Honda, "Cog", Wieden & Kennedy, London

Honda, "Grrr", Wieden & Kennedy, London

John West Salmon, "Bear", Leo Burnett, London

Metro Trains, "Dumb Ways to Die", McCann, Melbourne

Nike, "Tag", Wieden & Kennedy, Portland

Nike, "Write The Future", Wieden & Kennedy, Amsterdam

Old Spice, "The Man Your Man Could Smell Like", Wieden & Kennedy, Portland

Peugeot 206, "The Sculptor", Euro RSCG MCM, Milan

Sony Bravia LCD TV, "Balls" Fallon, London

Volkswagen Golf DSG, "Kids On Steps", DDB, Berlin

Volvo Trucks, "Epic Split", Forsman & Bodenfors, Gothenburg

Certainly an admirable list. All the usual suspects are there. You can check out the full list from a link on the right side of The Gunn Report homepage because, apparently, The Gunn Report hasn't figured out how to provide direct links to things.

Commenting on the list, The Gunn Report Founder Donald Gunn said, "We're delighted that the participation was high, the result of which is a reel selected by our industry of iconic, game-changing and much loved commercials produced during the last 15 years. Not only do these commercials stand the test of time, but they have also influenced changes in brand communications. As such, we hope that they will bring inspiration and learning taking our industry to new creative heights.”

What will the next 85 years bring?