• by Steve McClellan  @mp_mcclellan, February 8, 2016

Organic cereal company Nature’s Path has launched a new marketing campaign inviting consumers to “enjoy their path to healthy living.” 

With the theme, #OnMyPath, the company’s new campaign is comprised of two phases. The first phase kicked off in January with a national TV spot and a contest offering a chance to win one of three national park adventure tours celebrating the National Park Service Centennial and supporting the National Park Foundation. 

Phase two of the #OnMyPath campaign unveils May 2016. 

The TV spot, from agency Macias Creative in partnership with Relsen+, is called “The Runner” and opens to a mom out for a stroller-jog with her daughter and sharing her thoughts as to what moves her. It segues to the family kitchen, smiles all around and lots of munching on Nature’s Path cereal. 

“We wanted to go back to basics focusing on a relatable message based on making healthy choices for yourself and for those you care about,” says Marcos Macias, chief creative officer. “Our #OnMyPath campaign allows us to share authentic, real-life moments representing how many consumers live day-to-day.” 

Consumers can enter the contest via 5 million specially marked boxes of Nature's Path cereal and granola, such as Pumpkin Flax Granola. The contest, created by BStreet, is open between February 8 and May 2, 2016.