Commentary
Content Marketers Rejoice: Ad Blocking To Cost Publishers $27 Billion by 2020
- by Richard Whitman , Columnist, May 11, 2016
And so out comes yet another study stating the obvious: ad blocking is killing the traditional online advertising model. A new study from Juniper Research predicts that by 2020, publishers will experience $27 billion in lost revenues -- all because of the rise in use of ad blockers.
On the …
The biggest adblocker is Google ...their al-gorey-ithms have decreased the vewing of millions of editorial pages on sites that play fairly...no page views no ads.. way to go Google