Havas Media, Vice, Mirriad Form Content Partnership
- by Larissa Faw , June 22, 2016
Havas Media Group's Arena Media and tech company Mirriad are partnering with Vice Media for an ad tech platform.
The arrangement will allow HMG clients to digitally integrate a brand into video content from Vice's content producers. The partners say that the technology pairs brands with compatible Vice video content. …
