• by Tobi Elkin  @tobielkin, August 10, 2016

The Trade Desk, Inc. on Tuesday said that its clients can now purchase digital audio inventory from Spotify, Triton Digital, and AdsWizz, alongside its display, mobile, video, TV, native, and social inventory.

"Programmatic audio is precision that you can hear," stated Tim Sims, VP of inventory partnerships at The Trade Desk. The offering will enable clients to target specific audiences listening to a variety of streamed audio content, music genres, and playlist categories. Marketers can customize their messages to target audiences at the right moment in time.

Spotify has more than 70 million listeners accessing Spotify Free, its ad-supported product. “Buyers can access premium inventory in the private marketplace in a true real-time bidding environment. Advertisers will also have the opportunity to access Spotify's authenticated first-party demographic data and playlist data,” stated Jana Jakovljevic, head of programmatic solutions at Spotify.