Around the Net
Mondelez Head Of Content Says Brands 'Insulted The Audience's Attention'
- The Drum, Friday, November 4, 2016 9:35 AM
The proliferation of ad blockers is consumer payback because brands have "insulted the audience's attention" for too long. That's the view of the Mondelez marketer attempting to redefine the snacks giant as a "content owner" and transform the organisation's output from "interruptive advertising" which is viewed as a cost by the C-suite to programming that could actually make money.
