Teads And Time Inc. Partner On Outstream Video Advertising

Outstream video advertising provider Teads on Thursday announced a cross-platform partnership with Time Inc. in which the publisher’s sales teams will sell its outstream format, and Teads will fill outstream campaigns across the Time Inc. network on an exclusive basis. That network includes franchises like People, Sports Illustrated, Time, InStyle, Real Simple, Food & Wine, and Fortune.

The multiyear deal expands Time Inc.’s video inventory and aims to increase its video advertising revenue across mobile and desktop.

Teads plans to offer technical support and guidance on outstream video monetization strategies across Time Inc.’s direct sold inventory and Teads’ demand sources. In addition, Teads will help Time Inc. offer new video advertising solutions to its portfolio of brands that rack up more than 150 million monthly unique visitors.

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“Time Inc. is excited to add Teads’ highly viewable outstream video ad product to our current offerings,” Andy Blau, chief business officer, Time Inc., told Real-Time Daily, via email. “This product provides advertisers with another option for conveying their marketing message to our users,” he said.

“Time Inc. was an early adopter of the Teads' platform,” Jim Daily, Teads president told Real-Time Daily via email. “We're thrilled to expand our partnership, focused on growing their viewable video inventory across mobile and programmatic channels.”

Teads guarantees high viewability rates via its inRead format, which places video ads within editorial content and they play only when viewable. This allows consumers to skip the video if they don’t want to watch it.

2 comments about "Teads And Time Inc. Partner On Outstream Video Advertising".
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  1. H C from Outstream.com, November 22, 2016 at 2:50 a.m.

    As CEO of Outstream.com I am a huge believer in the future of Outstream.  All studies show that banner ads will shrink as video surges, but publishers have a lot of outstream solutions and not all outstream video providers are created equal.  Teads is a great company, but simply does not cater to the masses of online publishers.  As they focus on the huge companies like Time they don't provide much support, assitance, optimization, or focus on other online publishers like we or other outstream providers do.  Not all outstream providers are created equal, and I urge publishers to thoroughly evalaute options before jumping in.  At any rate, making a move towards outstream is a good move for any publisher given the shifting landscape of ad revenue and user transition to mobile.  

  2. Eric Shih from Teads, December 19, 2016 at 5:57 a.m.

    As the leader and inventor of outstream video advertising, Teads works with a wide range of publishers. While we pride ourselves on our portfolio of large, premium publishers, we would not have been able to become the largest video advertising platform in the world, according to comScore, without the loyalty and partnership of publishers of all sizes in North America, Latin America, Europe and Asia. We invite all publishers that are interested in outstream video to contact us at http://teads.tv/teads-contact/

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