The multiyear deal expands Time Inc.’s video inventory and aims to increase its video advertising revenue across mobile and desktop.
Teads plans to offer technical support and guidance on outstream video monetization strategies across Time Inc.’s direct sold inventory and Teads’ demand sources. In addition, Teads will help Time Inc. offer new video advertising solutions to its portfolio of brands that rack up more than 150 million monthly unique visitors.
“Time Inc. is excited to add Teads’ highly viewable outstream video ad product to our current offerings,” Andy Blau, chief business officer, Time Inc., told Real-Time Daily, via email. “This product provides advertisers with another option for conveying their marketing message to our users,” he said.
“Time Inc. was an early adopter of the Teads' platform,” Jim Daily, Teads president told Real-Time Daily via email. “We're thrilled to expand our partnership, focused on growing their viewable video inventory across mobile and programmatic channels.”
Teads guarantees high viewability rates via its inRead format, which places video ads within editorial content and they play only when viewable. This allows consumers to skip the video if they don’t want to watch it.