Commentary
Chief Media Officer Debate: Valued Steward Or Siloed Scapegoat?
- by David Indo , Op-Ed Contributor, November 30, 2016
Do you spend more than $20 million a year on advertising? If so, your organization needs internal media expertise to ensure it gets the best value from that investment and best value from your agency partners.
Our opinion is also backed up by the Association of National Advertisers, which earlier …
