MRC Releases Location-Based Measurement Guidelines For Public Comment

by Tobi Elkin , Staff Writer @tobielkin, December 2, 2016

The Media Rating Council (MRC) has been on the forefront of generating measurement standards and guidelines. Recently, it released a draft of its Location-Based Measurement Guidelines for public comment. The MRC developed the guidelines in conjunction with the Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA).

The document offers …