• by Steve McClellan  @mp_mcclellan, November 30, 2016

The nascent National Rugby Football League has named Interpublic Group’s Carmichael Lynch as its marketing and creative agency of record. The agency's PR subsidiary Carmichael Lynch Relate has been tapped to do PR duties for the fledgling league.

The NRFL is currently in the process of establishing eight franchises in the U.S. and expects to begin play in 2017.

Commenting on the appointment Steve Ryan NRFL Managing Director stated that the Carmichael Lynch team is “unwavering in their commitment to bold and industry-changing ideas. Their global capabilities in advertising, public relations and digital media make them a great fit to bring the league and NRFL teams to fans across the world. We are excited to partner with them as we write sports history by launching the next major league sport in North America and having the highest quality rugby league globally.” 

“As the 2nd largest team sport in the world, rugby’s potential as a league here is huge,” added Carmichael Lynch President, Marcus Fischer. “We’re excited to partner with the NRFL to bring this league to life and ignite the passion of sports fans in the U.S. and around the world.”