Nielsen Media Research Thursday said it plans to implement its "personal coaching," "performance-based incentives" and "reminder mailings" initiative in all local people meter markets, including
Boston and soon-to-be-launched Philadelphia, Washington, DC; and San Francisco markets. Ultimately, Nielsen said it would use those procedures when it introduces LPMs in Dallas, Detroit and Atlanta
too. A Nielsen client notice earlier this week implied it might only use the techniques in the six LPM markets launched since Boston. The steps are intended to improve fault rates among problematic
households, including African American, Hispanic, large family-size homes, as well as those with young heads of households. -- J.M.
