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One In Three Marketers Looking To Segment Email Lists
- Business2Community.com, Monday, December 19, 2016 10:06 AM
Just like "one size doesn't fit all," everyone has a different taste. Thus segmentation comes into play. "Segmentation" in email marketing is like knowing the "exact measure" of what ingredients must go in a dish to make it totally lip-smacking! As per a MarketingSherpa Report, 32% of marketers aim to segment their email database in the coming years.
