• by Larissa Faw , April 18, 2017

Business communications can be a tough sell, particularly with 30-second spots which is why the Marcum Group is introducing a humorous campaign to illustrate how the public accounting and advisory services firm addresses a wide range of opportunities and issues for both businesses and individuals.

Developed with agency The Gate | New York, the campaign consists of four 30-second commercials, each depicting a decision-maker as he or she confronts a complex business issue. Two of the spots — “Unicorn” and “Private Jet” — are about people who didn’t ask Marcum for advice and failed.
The other two — “Audit” and “Take Over” — are about people who did ask Marcum for advice and succeeded. 

"Whether it’s a problem or an opportunity, CEOs have to make tough decisions every day," says David Bernstein, CCO, The Gate. "In our TV campaign, we show the differences between those who were smart enough to ask Marcum for advice and those who weren’t."

The media buy, handled by JL Media, will air in multiple markets on channels, including CNBC, CNN, Fox News and MSNBC.

The strategy targets cities with a high concentration of C-Suite and high-influence viewers and serves as an extension of the Ask Marcum platform originally launched in 2016. 

“This iteration leverages entertainment value to showcase how Marcum partners with our clients to help them solve their business and personal finance challenges, uncover opportunities, and properly plan for the future," says Bruce Ditman, CMO, Marcum.

Headquartered in New York City, Marcum provides a range of tax, accounting, advisory and other services.