LiveRamp Partnership Brings People-Based Marketing To Bing
- by Laurie Sullivan @lauriesullivan, June 13, 2018
LiveRamp, an Acxiom company, has announced an integration with Microsoft to deliver people-based search capability in Bing Ads Custom Audiences for U.S. brands.
Bing Ads Custom Audiences now allows targeting or retargeting of search ads to an individual supported by LiveRamp’s identity resolution service, IdentityLink.
The integration went live within the …
