• by Larissa Faw , August 7, 2018

Tourism and travel marketing agency MMGY Global is acquiring Grifco and its sister company Ophir PR as part of its ongoing strategy to grow its global footprint and service existing and prospective clients worldwide. Terms of the deal were not disclosed. 

Under the agreement, the Grifco brand will be retained though it will now be known as Grifco, an MMGY Global company. Ophir PR will continue to operate as a separate brand. 

Agency founder Claire Griffin will remain an integral part of the company, continuing to oversee Grifco as managing director and Ophir PR as executive director. (She decided to develop two separate shops to each manage a different set of clients with a slightly different approach.)

In addition, Griffin will also partner with the MMGY Global senior management team to further grow the agency’s European footprint in the luxury travel sector. 

MMGY now employs 400+ plus workers across six locations, including three offices in London plus offices in Dubai, Madrid and Taipei. 

The acquisition is the is the fifth by MMGY Global since private equity firm Peninsula Capital Partners and Fine Equity Partners made a significant equity investment in the company in February 2016.