Commentary
D2C Issues A Creative Wakeup Call -- Can You Hear It?
- by John Trahar , Op-Ed Contributor, November 11, 2019
A study published last week finds most advertisers eye D2C brands as the future of marketing. In saying so, they’re focused on the cycle of targeting and personalization that a direct connection with consumers and resulting first-party data enable.
They’re missing the most important change D2C will usher into advertising. …
