Commentary
When It Comes To Data, Trust But Verify
- by Timur Yarnall , Op-Ed Contributor, September 23, 2020
Digital ad buyers know the ins and outs of audience-based buying better than anyone. Many have been masters of programmatic ad buying for more than a decade.
Let’s face it -- buying data can be a risky proposition. Here are several reasons to never blindly trust anyone offering the best …
