• by Larissa Faw , February 15, 2021

While some agencies helped clients celebrate Valentine’s Day other got into the holiday spirit with internal projects. 

Chemistry is engaging in some self-promotion with a special hotline — 1-844-LUV4CHEM — aimed at “lonely” potential clients sad they don’t have any “chemistry” with an ad agency. The hotline offers those companies the support of some fun pre-recorded marketing advice.  

As part of the tongue-in-cheek joke, Chemistry designed this messaging as an ode to the cheesy ‘80s 1-800 hotlines that would air on late-night TV. This updated version finds callers receiving advice like “It’s impossible to stay cool when all you can think about is hot leads” and “This isn’t a fantasy- it’s rock-hard, data-driven results.” 

The project will remain active until March 4, supported with a OOH billboard in Atlanta.  

Chemistry is also sending its clients Bombas socks to illustrate how the agency loves them “from head to toe.” For every pair purchased, Bombas donates a pair to someone in need. 

Meanwhile Thinkingbox’s Vancouver office is reworking this year’s celebration into a supersized event in light of COVID-19. For the last two years on Valentine's Day, agency leaders have put heart notes on every desk and asked the team to write down sweet compliments for their teammates. At the end of the day, the notes were delivered along with a sweet treat to every individual.  

Now that the company remains in WFH mode, it decided to expand the initiative across all five of its offices. The virtual 'Valentine's Day Snap Cup' takes inspiration from Legally Blonde’s Elle Woods by accumulating general kind things/warm fuzzies about co-workers and funnels them into a special Valentine's Day Google Doc which will then be sent to team members anonymously.