• by Fern Siegel , May 10, 2024

Integrated digital marketing and advertising agency Cheil UK selected Anne-Marie Worden as head of new business and marketing.

She is charged with growing new business in the U.K. and enhancing network growth across Europe.

The 26-year marketing vet joins from Dentsu International, where she has spent nearly nine years. She was most recently sales enablement director, responsible for business development. In this capacity, she created sales operations and lead generation teams for the UK, supporting new business teams via account management and finance.

Worden reports to Chris Camacho, CEO, Cheil UK.

Prior to Dentsu, Worden held agency positions at Havas, Arena and Radley Yeldar, as well as media companies Haymarket Publishing and Telegraph Media Group. She has run pitches for major brands, including HSBC, John Lewis, Heineken and the BBC.

Camacho said: “After 50 years of successful partnership with Samsung, we now want to continue diversifying our client portfolio ... to a wider array of clients. Anne-Marie brings with her a wealth of experience of driving outbound communications, and in a cluttered and complex marketplace has the skills needed to cut through the noise and help us achieve our growth ambitions.”

Chiel UK work includes various work for Samsung and a creative/social campaign for Nivea Men.

Cheil Worldwide operates in 45 countries. Its global network includes Cheil Worldwide, Barbarian, BMB, Cheil Centrade, Cheil PengTai, ColourData, Experience Commerce, Iris, McKinney and One RX.