• by Kenny , Karin Searle , November 14, 2005

As Summer watched Taylor on her Sidekick, she hatches a plan with Seth to finally blow the whistle on Taylor and Dean Hess' relationship in the November 3^rd installment of Fox's "The O.C."

That's just one of the featured product placements of the past week brought to you by MediaDailyNews and branded entertainment researcher iTVX.

Other notable placements include the following:

Teams competed to come up with the most creative mobile billboard and successfully promoted the Tide To Go brand on the streets of Manhattan in the November 2^nd edition of NBC's "The Apprentice: Martha Stewart."

When the only witness to a brutal homicide left behind her iPod, it was up to the CSI team to find her in the November 2^nd episode of CBS' "CSI: NY."

Fox's "MADtv" spoofed product placement on their November 5^th episode when Fred Willard got unsuspecting cast members to plug products throughout the show, including one for Mercedes.

Doug and Carrie made a mad dash for the nearest Hyatt hotel when the rustic bed and breakfast they were supposed to stay at turned out to be quite a nightmare on the November 7^th installment of CBS' "The King of Queens."

Link back each Monday to see each week's fresh batch of top five branded deals.

Click to view and evaluate placements.