• by Steve McClellan  @mp_mcclellan, May 26, 2021

Grey has created a new campaign for Argentina-based bank Itau to promote its new “Chat Account,” which the bank says is the first Whatsapp-driven bank account in the country.

The communications app, owned by Facebook is hugely popular across Latin America, where many consumers use it in place of texting. Research shows 84% of mobile users in Argentina use Whatsapp as their main messenger channel.

The campaign, created by Grey Argentina, is anchored by several spots that highlight how consumers can easily use the Itau’s Chat Account to do their banking.

Sample the work here and here.