• by Steve McClellan  @mp_mcclellan, February 11, 2022

Dallas-based brand consultancy Strategy Farm is changing its name to Revel8, the company said, in a bid to better reflect what they do and why they do it.

“We had a revelation,” said Stephanie Ouyoumjian, CEO of the agency who was previously director of strategy at agencies including DDB and Publicis.

Like other agencies, Revel8 is in the business of influencing consumers. But, said Ouyoumjian, “most people will tell you that today’s advertising stresses them out and makes them unhappy. More than ever, brands are setting the course for how we live, how we treat each other and how we treat ourselves.”

Thus, she added, the firm has decided to use it capabilities for influencing people “for brands that make people’s lives better. This inspired our new name and approach for turning brands into role models.

Joining Revel8 as Co-Chief Creative Officer is Julia Melle, who was previously with Leo Burnett, Publicis, and most recently, The Richards Group where she was Creative Group Head and sat on the Creative Leadership Council. She will be joining the existing Chief Creative Officer, Aaron Thornton.