Sirius Satellite is set to launch a 24-hour-a-day, seven-day-a-week Playboy-branded radio channel in early 2006. Playboy Radio will feature a full range of new live programming such as a new morning
show that will include segments with Playboy founder Hugh Hefner, live call-in shows, and broadcasts from the Playboy Mansion. Subscribers interested in the Playboy Radio must "opt-in" for the
channel, either via phone or Internet. Sirius also offers the ability to block Playboy Radio, and other channels, through its parental control system. The channel will be offered at no extra cost to
subscribers.
--Amy Corr
