Havas Media NA Taps FreeWheel To Scale U.S. CTV Campaigns
- by Karlene Lukovitz @KLmarketdaily, February 2, 2023
Havas Media North America has tapped Comcast’s advanced advertising business, FreeWheel, to work on scaling premium connected TV (CTV) campaigns for U.S. advertisers.
FreeWheel will now serve as a one of Havas’s preferred SSP partners for premium video inventory across CTV, programmatic guaranteed and standard private marketplace (PMP) deals made …
