• by Ray Schultz , May 16, 2023

Demandbase has added new functionality, including prescriptive dashboards, to its Smart Sales Intelligence tool.

The solution enables B2B salespeople to eliminate manual tasks and spend their time engaging prospects and on closing deals, the company says.

The tool proactively informs sellers which people they should focus on, including those who are not in the CRM, and provides such contact detail as email and mobile phone.

In addition, there is a new native integration with Outreach, and this will be followed by other sales engagement platforms, the company says. 

The solution also features prescriptive sales dashboards that show sellers which accounts to pursue, personalized to their territory, and a simplified user interface.

"Being a seller has never been easy, but the proliferation of data and tools has led to stressed-out sellers with lost productivity, lower quota attainment, and less revenue," says Gabe Rogol, chief executive officer at Demandbase.