DeVito/Verdi has named Matt Bartoloni senior managing account director.

As DeVito/Verdi’s head account manager for its health and healthcare accounts, Bartoloni will lead advertising, marketing and business efforts for clients.

Previously, Bartoloni spent 13 years at NYU Langone, most recently as senior director of marketing. While at NYU Langone, he was responsible for leading teams across brand advertising, service-line marketing, social media and digital content.

Bartoloni was named one of Becker’s Hospital Review’s Top 15 Hospital Marketers in 2021.

DeVito/Verdi has handled numerous health accounts, including Mount Sinai Medical Center (NYC), Mass General, Northwell Health, UChicago Medicine and Scripps Health.

“In coming over from the client side after achieving such success these past several years, Matt will provide us invaluable knowledge and insights, and offer a unique perspective for clients, as we continue to strengthen our healthcare capabilities,” said Ellis Verdi, president of the New York ad agency.