Cost Outweighs Ads Among Viewers Canceling Streaming
- by Robert Williams , July 11, 2023
The term “subscription fatigue” describes the point where households grow weary of paying for another service such as a streaming subscription. About a third (30%) of U.S. consumers who canceled a streaming service said they needed to cut back on entertainment costs, a survey by video distributor DirecTV found.
Similarly, …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
