Havas Chicago turned its lobby into a funeral home this week to highlight the alarming fact that every 11 minutes someone in the U.S. takes their own life.  

The installation was timed to National Suicide Week (Sept. 10-16).  

The effort was dubbed the “11 Minutes Funeral Home,” and included casket, a hearse, floral arrangements and a clock ticking down 11 minutes.  

According to the agency more open discussions about mental health among family and friends could have an impact on reducing suicide rates.   

"Today's message is crystal clear," said Will Russell, the lead strategist behind the exhibit. "Our primary objective is to illuminate the imperative of not shying away from these lifesaving discussions. It's paramount to recognize signs, engage earnestly, and understand that these dialogs have a profound potential to change lives." 

Myra Nussbaum, President and Chief Creative Officer of Havas Chicago, added, "Mental health conversations should emerge from the shadows. They need to be as commonplace as any other health discourse. Today's initiative stands as a bold proclamation: Start the conversation, extend your support, and together, we can make a difference."