• by Fern Siegel , September 26, 2023

Grey London named Conrad Persons as its new president, reporting to Grey Global CEO Laura Maness.

A former WPP global strategist, Persons was a founding member of Clear M&C Saatchi in New York. He also co-founded and led Mash, a strategy agency based in London, which rapidly expanded with a second studio in New York.

Persons has worked with various top brands, including Amazon, Ben & Jerry’s, EY, Johnson & Johnson, Samsung, Unilever, PepsiCo, Vodafone, and Warner Music Group.

Maness says Persons is known for his "versatility, inclusivity and ability to rapidly simplify the complex and ruthlessly prioritize the actions that will drive the most valuable impact.”

Global Chief Creative Officer Gabriel Schmitt, adds: “His performance and track record proved he’s the real deal. I’m excited for our people and our clients in the U.K. and around the world to feel his impact alongside the incredibly strong team we’ve assembled in London.”