• by Colin Kirkland , October 10, 2023

TikTok is launching a new feature, Direct Post, that invites users to post video content directly from a host of popular video editing and management apps like Adobe's suite of AI-powered video-editing software, Twitch's Clip Editor, a social-media management tool called SocialPilot, DaVinci Resolve, and ByteDance’s CapCut.

From its announcement description, it's clear that TikTok is using Direct Post to target developers of third-party apps.

“The feature builds on ‘Share to’ TikTok integrations, providing the option to set captions, audience settings, and more within your third-party platform, sending it directly to TikTok through a single-click integration,” the company explains in a blog post. “Creators can also schedule long-form video content using Direct Post through social-media management platforms.”

Introducing these new options to developers and creators may help TikTok attract more cutting-edge content to its platform, especially as these integrated apps continue to leverage emerging AI technology in video editing.

To use Direct Post, creators can connect their TikTok account to their desired third-party platform. Before granting partner platforms access to TikTok's new API, they will be vetted through an audit process, the company says.

“Now more than ever, publishing content in real-time has become a necessity, and creators of all skill levels need tools that can empower them with greater efficiency and without constraints,” said Deepa Subramaniam, vice president, Creative Cloud product marketing at Adobe.

Adobe -- which debuted several new AI models on Tuesday that reimagine product design, logos and other images -- is a major partner for TikTok's announcement.

Direct Post will be available from Adobe Premiere Pro, a suite of AI-powered video-editing tools, as well as Adobe Express, which acts as an all-around AI-powered creativity app.

With its new AI-powered editing services, Adobe has been touted as separating itself from its competitors by attempting to use AI technologies to help professional designers do their jobs more seamlessly rather than replacing them altogether.

Subramaniam believes that Direct Post will help creators make leading content “with increased speed” and with less interruption to their workflow.

TikTok says Direct Post is live for video content, with photo content coming soon.