PayPal Picks GroupM For Global Media Duties

by Steve McClellan @mp_mcclellan, October 27, 2023

Online payment system PayPal has awarded its global media planning and buying account to GroupM after a formal review.

PayPal spends an estimated $130 million on measured media annually according to agency research firm COMvergence including $100 million earmarked for digital in the U.S.

Havas previously handled parts of the European business. Media.Monks, iProspect and Spark Foundry also worked on parts of the business.

accounts, media

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