Stagwell Acquires Social Specialist Movers+Shakers

Stagwell announced today that it has acquired creative agency and social network specialist Movers+Shakers for an undisclosed amount. 

The agency will join Stagwell’s Constellation network of agencies, which includes 72andSunny, Instrument, The Harris Poll, and others.   

According to Stagwell, M+S added 21 new clients in 2023 and was named social media and culture agency of record for Tinder, and creative and culture agency of record for Elemis. Neutrogina, e.l.f. and Netflix are also counted as clients.   

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Justin Lewis, chair, Constellation, stated, “Their penchant for innovation goes hand in hand with our challenger mindset, and will be a boon for those clients eager to create influence and awareness among today’s social-first consumers.”  

Movers+Shakers marks Stagwell’s fourth acquisition of the year, following Left Field Labs in October, Tinsel Experiential in July and In The Company of Huskies in April.   

The M+S deal follows the sale by Stagwell of healthcare agency ConcentricLife to Accenture Song for $245 million. That deal closed earlier this week. Today, Stagwell CEO Mark Penn told analysts on an earnings call that the firm was preparing to sell another asset — about half the size of ConcentricLife — by the end of the year.   

“Joining Stagwell allows us to drive brand transformation on an even bigger scale,” stated Evan Horowitz, CEO and co-Founder of Movers+Shakers. “Clients are inviting us to help them in a global capacity, as well as with connected capabilities like media, experiential, data, and commerce.”  

The agency’s leadership continues unchanged, with Horowitz and co-founder and chief creative officer Geoffrey Goldberg at the helm. 

 

 

 

 

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