• by Fern Siegel , December 13, 2023

Spotify and Warner Bros. Discovery have forged a podcast distribution and monetization partnership.

Spotify’s enterprise podcast platform, Megaphone, will host and distribute Warner Bros. Discovery’s shows.

In addition, Spotify will become Warner Bros. Discovery’s podcast monetization partner with its audio-first advertising marketplace: the Spotify Audience Network.

Warner Bros. Discovery's podcasts include CNN’s "All There Is with Anderson Cooper," HBO’s "The Official Game of Thrones Podcast: House of the Dragon," TCM’s "The Plot Thickens" and WBD Sports’ "The Steam Room." and more.

Podcasts from Max, CNN en Español, Bleacher Report, Adult Swim and truTV will also be hosted and distributed via Megaphone.

The Spotify Audience Network focuses on ad target and real-time reporting. It is available in more than 12 markets across North America, Latin America, Europe and Asia.

Over the past year, it says advertiser participation has grown over 45% while opted-in publishers have increased over 70%. Spotify claims 226 million subscribers in more than 180 markets.